You can't gain strategic advantage without taking risks. How risk averse are you?
Making huge strategic decisions is risky. You could lose a bundle. But what is the alternative. You may think it is safer to go with the flow and see what comes up. But this is more risky. Businesses can become irrelevant too fast today to play it safe. The old saying 'Nothing succeeds like success' has been reversed. Now it is 'Nothing FAILS like success.' The moral of this story is that there is no mileage in resting on your laurels. You need to move ahead somewhere fast or you risk being left in the dust. This doesn't mean random throwing darts in the dark. You can rule out a lot of sure fire no hope strategies but you can't expect to have more than a slight amount of hope either. So, it's a classic catch-22 situation. You could lose big time if you don't take risks and you could lose just as much if you do. Real leadership is about seeing this situation as an opportunity rather than a fate to be dreaded.
